Alpha Finance

Professional brokerage services

  • Romana
  • English

Terms and conditions

Alpha Finance Romania S.A. (hereinafter, “Alpha Finance Romania” or AFR), through its webpage, offers to the Internet visitor/user the possibility of being informed about AFR and the companies Group as well as about its products and services. Please read carefully the following Terms of use.


Using this webpage implies the complete and unreserved acceptance of the Terms of Use that apply to the whole content of the site.


If the website’s visitor/user does not accept any part of these Terms, the visitor/user must leave the website and stop any of its usage. By visiting or using the site, the visitors/users confirm they have read, understood and unconditionally accepted the Terms of Use and accept to be bound by them. Alpha Finance Romania has the right to unilaterally modify these terms at any time, without prior notification, communicating any modification through the site. Using the site after the announcement of the modification will be considered an acceptance of the modification.


A. Copyright / Intellectual and Industrial Property Rights

The whole content of the site, including, but without limiting to the trademarks, distinctive titles, texts, news, photographs, images, offered services are Alpha Finance Romania property and are governed by the applicable provisions within the Romanian and international legislation, which mainly concern the Intellectual and Industrial Property Rights, except for the protected rights of third parties. Consequently, no modification, publication, transmission, transfer, reproduction, distribution, presentation or any usage of the content (integrally or partially of the site) is not allowed in any way or by any means for commercial or other purposes, without prior written consent of Alpha Finance Romania. Exceptionally, limited or isolated copying, printing or storage of parts from the content above is permitted for exclusively personal purposes from the visitor, provided that such use is accompanied by a clear and distinctive indication of origin and without being used for commercial or other purposes.


B. User’s conduct

The site will be used for legal purposes and only in such a way that it does not limit or prevent its usage by third parties. The visitors/users of the site will comply with the regulations and dispositions of the Romanian, European and international legislation governing telecommunications and will refrain from any illegal and abusive/improper behaviour which may have negative consequences for other visitors/users and causes damage or leads to the failure of the site or extension to Alpha Finance Romania. In case AFR is involved in any dispute or must pay any compensation as a result of the violation by the visitor/user of the obligations provided, that visitor/user will compensate AFR accordingly.


C. Links to third party websites

The site allows the visitors/users to be transferred through special connections (links, hyperlinks, banners) to third party sites. The responsibility for the content of these linked sites belongs exclusively to the third parties who make them available. Alpha Finance Romania does not guarantee the availability of these sites and is not responsible for the quality and property rights on the products or services offered to the public through these sites. The site Alpha Finance Romania offers links to other sites exclusively for the benefit of visitors/users and the inclusion of any link to these sites will not constitute and will not be considered a commitment or a guarantee or induction or endorsement of the content or quality by AFR of the services provided on these sites.


D. Limitation of Liability

Alpha Finance Romania does everything possible to ensure that all information provided on is complete, accurate, updated and clear, but it doesn’t guarantee that these criteria are invariably met. Therefore, Alpha Finance Romania will not be responsible in any situation, including the case of negligence, for errors, omissions or deficiencies as a result of providing this information, any delay, discontinuity when transmitting the information or any harm caused to the visitor/user as a result of using this information.

The content of the site does not contain advices, inducements or financial incentives, legal or other kind in order to perform an investment or another transaction and Alpha Finance Romania is not responsible for how the website is used by visitors/users who act on their own initiative.


E. Site Security

The access to the site is made at the initiative of the visitor/user and not at the initiative of Alpha Finance Romania. The visitor/user of the website is solely responsible for obtaining and maintaining the necessary equipment (for example, personal computer) for the software, telecommunications equipment and other necessary services for accessing the site. The users are responsible of also protecting their system from viruses and other damaging software.

Alpha Finance Romania has taken all the possible measures to protect the site from viruses and other damaging software and uses security systems to control the access to its webpages in order to prevent attacks and other unauthorized actions, but it doesn’t guarantee the absence, within the site, of any viruses, flaws and other damaging behaviours, and as such, is not responsible for the damages made by the equipment, software and the files of the users mentioned above, nor for the damages suffered by the user for the reasons above.


F. Personal data

Taking into consideration the new regulations regarding the protection of personal data introduced by EU Regulation 2016/679, which represents the basis of the legislation regarding personal data processing and data protection for EU member states and which will apply from May 25th 2018, we want to reconfirm our commitment to process your personal data transparently and by respecting all the rights you benefit from according to the law. For this purpose, continue to find the main elements that we consider useful to know on this topic, in your capacity as a "person concerned ".

What does data processing mean

According to the EU Regulation 2016/679, through “data processing” it is understood any operation or set of operations performed on personal data or on personal data sets, with or without automated means, such as collecting, registering, organizing, structuring, storing, adapting, or modifying, extracting, consulting, using, disclosing by transmission, disseminating or making it available in any other way, aligning or combining, restricting, deleting or destroying.

As a personal data operator, Alpha Finance Romania will always take into account that data processing will be characterized by legality, equity and transparency, the data requested being adequate, relevant and limited to what is necessary in relation to the purposes they are processed for.

What kind of personal data do we process?

From case to case AFR processes personal data such as, but without limiting to:

  • Identification data (such as first and last name, personal identification code, date of birth);
  • Contact details (home/residence address, e-mail address, phone number)
  • Geolocation data/traffic data (IP, cookie);
  • Financial and transactional data;
  • Data on studies and vocational training, work place;

The list of these data may vary depending on the characteristics of the services and products contracted by you or in relation to which you express your interest, the actions taken on the site, by the legal provisions applicable to the activities undertaken by Alpha Finance România as well as the prudential policy of AFR.

Which are the purposes we process personal data for?

The data is processed for the following purposes:

  • Providing trading services;
  • Research;
  • Managing the relationships initiated by you through the site;
  • Fulfilment of legal obligations (for example, reporting obligations to state institutions/bodies);
  • For statistical purposes.

What happens if you do not want personal data to be processed by AFR?

Initiation and development of the business relationship and the fulfilment of the obligations provided by the regulations in force can be performed only on the basis of the processing of personal data. If you do not want to provide us with the necessary information or oppose further processing, we will be unable to initiate or continue the business relationship.

Data processing for marketing purposes makes it possible to inform you about the Alpha Finance România news and offers. It can be requested to interrupt the processing for this purpose at any time, without affecting the client relationship.

To whom can personal data be transmitted?

The categories of potential recipients of data transfers may be:

  • trustees/proxies for the purpose of achieving the legitimate interests of AFR;
  • entities from the Alpha Group (in fulfilling reporting obligations);
  • third parties (for example, for marketing and advertising actions);
  • state institutions/competent authorities (to meet legal obligations);

Can data be transmitted outside the country?

The processing of personal data may involve transferring it abroad, for the purposes mentioned above. The data can be transferred inside or outside of the European Union, including the United States of America. For all cases, any transfer will be performed with the establishment of the necessary guarantees to ensure the protection of personal data against accidental or illegal destruction, loss, modification, disclosure or unauthorized access, as well as against any other form of illegal processing.

Which are your rights regarding the protection of personal data?

Starting with May 25th 2018, EU Regulation 2016/679 reviewed and extended the rights of natural persons regarding personal data.

Find below a detailed description of these rights, for a better understanding of their legal content:

  1. The right to be informed: the right to be informed regarding the data and characteristics of its processing in your relationship with Alpha Finance Romania;
  2. The right to rectify: the right to obtain from AFR, without unjustified delays, the rectification/completion of inaccurate personal data concerning you;
  3. The right to erase: you can express your right to delete the data from Alpha Finance Romania’s records, according to the applicable legal provisions in the field of personal data protection; 
  4. The right to restrict the processing: can be exercised when one of the following cases applies: the person concerned disputes the accuracy of the data or the legality of the processing, the person concerned opposes the deletion of data, when AFR no longer needs the personal data for processing, but the person concerned requests it for challenging, exercising or defending a right in court or when the person concerned opposes the processing, for the time period in which it is verified whether the legitimate interests of AFR prevail over those of the person concerned;
  5. The right of data portability: consisted of the possibility to request AFR the transmission of personal data provided by you, in a commonly used structured format that can be read automatically; data transmission can be done directly to another operator only where this operation is feasible in terms of the technical capabilities used by Alpha Finance România.
  6. The right to oppose: the right to oppose at any time, for valid and legitimate reasons related to your particular situation, like the data concerning you and is subject to processing, unless otherwise provided by law. This right may be exercised under the following conditions: a written request is addressed to Alpha Finance România, in which will be mentioned the data for which the opposition is requested and the valid and legitimate reason related to your particular situation.
  7. The right of not being subjected to an individual decision: it represents your opportunity to request AFR not to be the subject of a decision based solely on automatic processing, including profiling, and which produces legal effects that affect the person concerned or that affect this person to a significant extent. Regarding the adoption of a decision based exclusively on automatic processing, you have the opportunity to express your point of view, to request the intervention of a human operator, as well as the possibility to challenge such a decision, through the methods described in this information.
  8. The right to file a complaint with the National Authority for the Supervision of the Processing of Personal Data (ANSPDCP);
  9. The right to go to court;





For how long is the personal data processed by Alpha Finance România?

Your personal data will be processed in accordance with the legal provisions under which the terms of processing such data are regulated (for example, the legal provisions governing the archiving of documents).


G. Cookie Modules Policy

What is a cookie file?

The proper functioning of a site is based on the collection of certain key information about its users. To do this, a site will create cookie files - which are small text files – stored on the computers of its users. These cookies are designed to allow the site to recognize its users in subsequent visits. Some cookies are required (for example, to allow access to the Internet Alpha Trade service), while others make it much more personal and relevant to you.

The cookie is installed through the request issued by a webserver to a browser (ex: Internet Explorer, Chrome) and is completely "passive" (does not contain software, viruses or spyware and cannot access the information on the user's hard drive). A cookie consists of 2 parts: the name and content or value of the cookie.

The existence duration of a cookie is technically determined, only the webserver that sent the cookie can access it again when a user returns to the website associated with that webserver.

In accordance with the provisions of the EU Regulation 2016/679, the information collected through cookies is now classified as personal data.

Do cookies contain personal data?

Although the information collected by cookies, by reference to other records systems, may lead to identifying a certain person, which qualifies that cookie as a personal data, the cookies themselves do not request personal data information in order to be used and, in most cases, do not directly identify the Internet users. The personal data collected by using cookies may only be collected to facilitate certain functionalities for the user. This data is encrypted in such a way that makes it impossible for unauthorized persons to access it.

Why do we use cookies?

The site collects cookie files to monitor its own performances, to offer you content tailored to your needs, but also to improve your experience on our site.

Taking into consideration the way in which the services we offer online will develop, it is possible for these cookie modules to change their technological characteristics in the future. But even in this situation they will continue to fulfil one of the goals below.

We believe that your experience on the site would be affected if you gave up the cookies we use.

There are two types of cookies:

• Persistent (permanent) cookies 

They remain on a user's device for a period of time specified in the cookie. These are activated each time the user visits the website that created that cookie

• Temporary cookies (session)

These allow site operators to link a user's actions during a browser session. A browser session starts when a user opens the browser window and ends when the browser window closes. After you close your browser, all session cookies are deleted.

In general, cookies have 3 different functions and are classified as follows:


1) Functionality cookies (strictly necessary) used by Alpha Finance Romania S.A

Functional cookies are required to provide the services of the site AFR. They are strictly essential for site navigation and the use of its functions. These cookies do NOT collect information about you that could be used for marketing purposes (advertising).





Saves the site login id (session).


Saves the site login id (session).


Checks if the user is connected to the ALPHATRADE platform.


Check whether the client accepts cookies or not.


2) Analysis cookies

Performance and analysis cookies collect data for statistical purposes, about how visitors use a website, do not contain personal information such as names and e-mail addresses and are used to improve the user experience. These cookies do not collect personal information that could be used for other purposes.


3) Advertising cookies used by Alpha Finance Romania S.A

Advertising cookies are used to deliver ads that are more relevant to you, they can be used to monitor the effectiveness of an advertising campaign by tracking user clicks.


You can change the agreement regarding this use of cookies at any time. Subsequent changes do not affect the legality of the processing carried out on the basis of the given consent before its withdrawal.

Confidentiality of your data

When processing your data, we use technical and organizational measures to ensure the confidentiality, availability and correctness of your data.

We work continuously to ensure that our security measures are kept at the highest level and we are committed to informing you in time about any security incidents that may present a significant risk for your rights.




H. Applicable Legislation - Miscellaneous

The present contract of use is governed by the Romanian legislation. The Bucharest courts are competent in interpreting these terms and solving any disputes arising in connection with the present contract of use. If any of these terms is against the law and, for this reason, becomes invalid or inapplicable, the invalidity or inapplicability of this term will not affect the validity or applicability of the other terms.?